Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics
| Author | : | |
| Rating | : | 4.61 (739 Votes) |
| Asin | : | 0615661890 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2017-04-14 |
| Language | : | English |
DESCRIPTION:
Brilliant!" Lakshman Krishnamurthi, Northwestern University, co-author of "Principles of Pricing: An Analytical Approach," (Cambridge University Press, 2012) . This is a must read for every executive and practitioner!" Jason Aroesty, Vice President - Siemens Diagnostics, Head of Northern Europe "Provines brings his vast knowledge to bear in dissecting the intricacies of medical technology pricing. A must read for practitioners. Provines lays out how to develop the right pr
The book will help you better quantify, communicate, and capture value in an increasingly challenging environment. Drawing on 20-plus years of experience in the medical technology industry as well as research, the book provides a comprehensive strategic framework for pricing medical technologies. Medical technologies include medical devices, in-vitro diagnostics, in-vivo diagnostics, combination products, and medical supplies & equipment. Provines, provides a comprehensive and practical guide to pricing medical technologies. . In Strategic Pricing for Medical Technologies, industry veteran and pricing expert, Christopher D. It specifically addresses, among other things:Quantifying the value of medical tec
"Great decision making tool" according to S.A.G.. Chris Provines shares his vast experience in the area of strategic pricing of medical technologies in a brilliantly organized, easy-to-read format. Compiled literature about the commercial aspect of the medical devices business and its intricacies is hard to come by; this book goes way beyond its title and explains pricing with the big picture in mind. The many internal and external factors to consider when defining a pricing strategy are thoroughly examined and put together in a clear and concise way.Anybody interested in improving his or her understanding of the overall medical device business will find in this book an invaluable tool. Straight forward Straight forward treatment of this niche marketplace. Focused on providing a frame work of known unknown questions to be answered and considered. Futher has ways to quickly determine if prospective projects may be dead on arrival as well as giving a full perspective of what may be necessary to actually run a successful product introduction.. "A Must Have Reference for Anyone in the Medical Technology Industry" according to pbv. This is the best text on the topic because it covers the real life issues, complexities and challenges of pricing medical devices. Honestly, I've seen a lot of people struggle with pricing medical technologies. Sometimes, they turn to other pricing books only to find them too generic. This book deals with real life issues a sales & marketing executive will see in the med tech industry. First, the overall framework for thinking about pricing is clear and complete. It addresses the core pricing/marketing activities such as quantifying value, determining a pricing strategy, and communicating value. Next, there are many frameworks, tools an