The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
| Author | : | |
| Rating | : | 4.11 (954 Votes) |
| Asin | : | 1616144297 |
| Format Type | : | paperback |
| Number of Pages | : | 374 Pages |
| Publish Date | : | 2018-01-08 |
| Language | : | English |
DESCRIPTION:
Very Interesting and Enjoyable Read Moe Betta Before reading this book I only knew of the Gad Father from his youtube channel. His book is an interesting look at the scientific reasons men and woman want what they want. His personality definitely comes through in the book and it is not a detriment. I wish it went a little deeper into the research it seems like it was written for the layman too much, as a layman it wish it went a bit deeper. If this was designed to be an intro into Evolutionary Psychology then mission accomplished. I plan on reading more into this to. Evolutionary insights into consumer behavior Gad Saad explains his theories of an evolutionary basis for consumer behavior. Since the evolution of the human brain mostly took place before modern civilization, the concerns, cravings, and aspirations of our hunter-gatherer ancestors out in the Paleolithic wilderness are the same ones that drive us in the wilds of the modern malls, clubs, and churches. This is backed up with meticulous notes from Gad’s and others empirical research into evolutionary psychology, consumer ethnography, behavioral finance, sociobiol. Read This Book If You Want Understand Consumer Behavior The aphorist, Aaron Haspel, once wrote: “Once you see human interaction as a contest to signal mating fitness, you never see it as anything else.” That’s both interesting and true, but for the purposes of this review, I’m going to need to paint with a broader brush: once you see all aspects of human existence as a product of evolution, you never see them as anything else. Modern-day consumerism is no exception and it’s the subject of Gad Saad’s fantastic book The Consuming Instinct.Saa
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.. The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourse
And as Saad elegantly examines our daily rituals and tastes (and he gives us troves of fascinating data from around the world), he brings our common human heritage to life. We are natural born consumers. It's a smart read for all who sell, all who buy, and all who really want to understand others and themselves. "What's your guilty pleasure? Junk food? Fast cars? Champagne? To shop until you drop? What makes consumers tick? Psychologist Gad Saad writes of the innate needs, preferences, and drives that spur many of our most treasured appetites and behaviors—all soft-wired into the human brain in deep history for purposes of survival and reproduction. Saad shows how our biology underlies our consumer choices. Like nothing e
. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers. Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today ("Homo-Consumericus"),