The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think
| Author | : | |
| Rating | : | 4.13 (889 Votes) |
| Asin | : | 0143121235 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-04-25 |
| Language | : | English |
DESCRIPTION:
Tejas Patil said Provocative ideas, messy delivery. This books feels much more timely and urgent given the results of the "Provocative ideas, messy delivery" according to Tejas Patil. This books feels much more timely and urgent given the results of the 2016 US presidential election. The main thesis, that personalization of the internet is 1) far more all-encompassing than we would like to to believe and 2) has downstream consequences in how we organize our views on the world is very intriguing and the author promotes a very compelling concern regarding these issues. However, I really wish this book had been edited more tightly. His writing style is very scatterbrained and it almost feels like he was rushing to write this whole work dur. 016 US presidential election. The main thesis, that personalization of the internet is 1) far more all-encompassing than we would like to to believe and "Provocative ideas, messy delivery" according to Tejas Patil. This books feels much more timely and urgent given the results of the 2016 US presidential election. The main thesis, that personalization of the internet is 1) far more all-encompassing than we would like to to believe and 2) has downstream consequences in how we organize our views on the world is very intriguing and the author promotes a very compelling concern regarding these issues. However, I really wish this book had been edited more tightly. His writing style is very scatterbrained and it almost feels like he was rushing to write this whole work dur. ) has downstream consequences in how we organize our views on the world is very intriguing and the author promotes a very compelling concern regarding these issues. However, I really wish this book had been edited more tightly. His writing style is very scatterbrained and it almost feels like he was rushing to write this whole work dur. Want to know why all your liberal friends lost their Want to know why all your liberal friends lost their marbles when Trump won? Want to know why us Bernie people living in "red" states saw this coming for months? You live in a filter bubble. Read this book and break out of your own personal filter bubble to see what is really going on in the world.. A must read for anybody who wants to know where our world is headed - and it's really scary Most of us who are perceptive already kind of know about the Bubble each of us gets in on the Internet (each person seeing a reflection of what the Internet agents like Google think you want to see), but this takes it to a whole new level of understanding. This is a must read for anybody who wants to know where our world is headed, especially if you're involved in marketing and communicating anything on the Internet. The author's grasp of and knowledge of what's going on is impressive. And it's scary. He illuminates the infrastructure of companies and tech
Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. As a result, we will increasingly each live in our own, unique information universe—what Pariser calls “the filter bubble.” We will receive mainly news that is pleasant, familiar and confirms our beliefs—and since these filters are invisible, we won’t know what is being hidden from us. THE FILTER BUBBLE reveals how personalization could undermine the internet’s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today’s internet giants like Google, Facebook, Apple and Microsoft. In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and “monetization.” It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and invest
Q: I like the idea that websites might show me information relevant to my interests—it can be overwhelming how much information is available I already only watch TV shows and listen to radio programs that are known to have my same political leaning. That’s what excited me about MoveOn – here we were, connecting people directly with each other and with political leaders to create change. Google tracks hundreds of “signals” about each of us – what kind of computer we’re on, what we’ve searched for