Winning Minds: Secrets From the Language of Leadership
| Author | : | |
| Rating | : | 4.56 (623 Votes) |
| Asin | : | 1137465921 |
| Format Type | : | paperback |
| Number of Pages | : | 226 Pages |
| Publish Date | : | 2015-06-25 |
| Language | : | English |
DESCRIPTION:
'Simon Lancaster is a polymath excellent civil servant, brilliant speech writer, talented musician, and fantastic author. Hugely useful. Give them a go and unleash your hidden leader!'-Peter Wanless, CEO, National Society for the Prevention of Cruelty to Children'This brilliant business book is filled with powerful stuff that will change the way you 'think' about language and the way you 'do' leadership. Thoroughly recommended.'-Mark Swain, Director, Henley Business School. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book.'-Rt Hon Alan Johnson MP, former Home Secretary"From substance to style, Winning Minds is an excellent insight into the language of leadership written in the clear
We know what the brain looks like on heroin. The ancient Greeks were the first to study the art of communication 2,500 years ago. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. Shhh . This book shows the brain on Branson, Obama, and Boris.
He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. . He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Simon Lancaster is one of the world's top speechwriters. Today, he writes speeches for
C. Papadopoulos said Nothing I can say here will say it better than he has. A BOOK that should be read by anyone interested in communicating - I believe that's all of us. How to tell someone about how unique and applicable this book is to understanding how we understand and therefore how we ought to communicate to people. Nothing I can say here will say it better than he has. Simon, is a once in a generation kind of person who can explain something that Western Civilization has been seeking to understand for the last "Nothing I can say here will say it better than he has" according to C. Papadopoulos. A BOOK that should be read by anyone interested in communicating - I believe that's all of us. How to tell someone about how unique and applicable this book is to understanding how we understand and therefore how we ought to communicate to people. Nothing I can say here will say it better than he has. Simon, is a once in a generation kind of person who can explain something that Western Civilization has been seeking to understand for the last 2,500 years. Buy it, apply it, and enjoy it!!!!. ,500 years. Buy it, apply it, and enjoy it!!!!. John Melius said A rhetorical bible. A rhetorical bible to help you to rhyme. A rhetorical bible for your journey in time. A rhetorical bible for a winning mind.Buy it. Read it. Use it. I just did, and I was not a writer.. Great resource This is a great book, and an entertaining read. So much so that I bought a copy for a friend of mine.