Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
| Author | : | |
| Rating | : | 4.77 (856 Votes) |
| Asin | : | B00S9WG7TO |
| Format Type | : | |
| Number of Pages | : | 236 Pages |
| Publish Date | : | 2015-08-18 |
| Language | : | English |
DESCRIPTION:
A good beginning. It tempts you with an intriguing/informative headline then delivers the mundane. Would have liked to see more applicable advice on managing teams, projects and clients. Templates were nice, but why use them when so many digital tools cover those bases? Overall, it is a good memoire of an advertising man, but we need more in the scope of actually creating and managing an agency.. This is the Digital Age's Ogilvy on Advertising. T. Brunelle Rick Webb takes us through the nooks and crannies of starting, nurturing, growing and selling a modern marketing agency. This book covers 10 years of authentic experience - pulling few punches. I wish I had been able to read Agency before launching my own.Rick begins and ends with culture. I think his definition and process is very astute. You could profit just from that section of this book alone.But he goes deep, into all of the banal aspects of running a digital marketin. Bhattacharya Anol said Thanks Mr. Webb. Hello Mr. WebbI just finished reading your book (Agency, Starting a Creative Firm) over the long weekend here in Singapore. It's not a page-turner for most of my fellow species members, but for me, it was. It's one of those books that I wish I read five years ago (technically impossible, especially because you published the book only this year). I am running a boutique agency focussed on B"Thanks Mr. Webb" according to Bhattacharya Anol. Hello Mr. WebbI just finished reading your book (Agency, Starting a Creative Firm) over the long weekend here in Singapore. It's not a page-turner for most of my fellow species members, but for me, it was. It's one of those books that I wish I read five years ago (technically impossible, especially because you published the book only this year). I am running a boutique agency focussed on B2B technology companies for over a decade. We never had any ultimate goal in mind, mak. B technology companies for over a decade. We never had any ultimate goal in mind, mak
In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to
It's the motivating nudge that recharges my reserves of inspiration. It doesn't get any more helpful, practical and down-to-earth than this. I hope Rick's highly enjoyable read inspires as many people as possible to do their own thing in our industry, in a way that changes it for the better for everyone." - Cindy Gallop, Founder and CEO, IfWeRanTheWorld/MakeLoveNotPorn"Since Confessions of an Advertising Man was first published, it has been considered the definitive book on advertising. Rick Webb is a font of practical advice based on his experience founding and growing one of the most successful next generation agencies around. It's the playbook I wish I had when I started my company. Tha
Rick Webb currently serves as a venture partner at Quotidian Ventures, Head of People Operations at marketing software startup Percolate, and as the Founder and CEO of Secret Clubhouse. Webb is a writer and an avid blogger on technology, advertising, economics, politics, and the government.. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He serv