Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
| Author | : | |
| Rating | : | 4.89 (520 Votes) |
| Asin | : | B017JBMNHK |
| Format Type | : | |
| Number of Pages | : | 523 Pages |
| Publish Date | : | 2015-03-09 |
| Language | : | English |
DESCRIPTION:
It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.. What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious, and that's exactly the point
Finally, a trend spotting book that actually teaches others how to spot trends and benefit immensely. SkiUtah1112 I had never heard of Rohit Bhargava, although I now wonder why not. Apparently the author of " Non Obvious " has been writing trend or forecast types of books for years. As a business owner and business book collector, I admit to being often jaded towards the latest book claiming to pick trends, be it in tech, social media or other areas. It was comforting to see early on in the book, a chapter titled " Why ( Most ) Trend Predictions are Useless ". A self policing, humble trend picker? Could it be? The answer is yes. In this tremendously well written book, I learn. Tom Sales said Interesting but perhaps not overly strategic. When first starting to read "Non Obvious," it struck me as a fresh and innovative way to look at the world and a better way to see where we're all headed. This was also a timely read for me, as I'm on several teams working to integrate the best practices of several acquired companies into several differentiated brands. Our goal is to change the way consumers think about sleep as they choose mattresses. I was meeting during the day comparing our practices and training approaches, while reading "Non Obvious" during the evenings.Bhargava starts with an excellent desc. Future proofing your business Ron Immink The futureIn Bookbuzz we spend a lot of time in the future. That is because a lot of books try to predict the future. With a variety of success. What we do know from reading and using all these books that there are strong themes that come through.Future proofingWe try to explain to our clients (and non-clients) that reading books will keep you future proof. Trend watching is one of the tools that will keep you future proof. Business is not only about today, it is most definitely also about tomorrow. It is about being in business 5-10 years in the future.Staying in