Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
| Author | : | |
| Rating | : | 4.24 (955 Votes) |
| Asin | : | 088730995X |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-06-10 |
| Language | : | English |
DESCRIPTION:
Manny Hernandez said Valuable advice that stands the test of time. Guy Kawasaki is a genius. I mean it: here's a guy who wrote a book back in 1998, who is most famous for being the Chief Evangelist at Apple. Yet his book bypasses tech talk altogether as its focus and succeeds at presenting us with a volume that, even ten years later, is loaded with wisdom that any self-respecting entrepreneur ought to be reading.The philosophy underlying the rules for revolutionaries sounds quite simple yet it's very powerful: create like a god, command like a king, work like a slave. Each o. "Must have for your library" according to Joann MacMaster. I just picked this up for our tech entrepreneurship library. It's an older read but still a great resource to inspire entrepreneurial thinking. Kawasaki always has great ideas and we often encourage our start-up companies to look for his presentation videos. As with most traditional incubators, we have multiple copies of his other books on the shelves. But here's a fun thing - follow him on Twitter. You'll always be surprised by what he's looking at or thinking about. The hallmark of a true entrepreneur!. A revolutionary book A. Krupp The only regret I have about this book is that it is too good. That is, much of the content has been scooped by the writers who have come later, so if you have read many business books written within the last couple years parts of Guy's book will seem cliche. At the same time, many of Guy's insights are still unique and cannot be found anywhere else. Especially important are his explanations on why never to compromise and allow your product to be invented and marketed by a committee. This is very counter intu
He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Dri
To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.Filled with insights from top innovators such as , Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.. Guy Kawasaki, CEO of garage and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "deat
"The most original, readable, and useful guide to success in business that I've read. Rules for Revolutionaries will become the anthem of our time." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms."-- "Business 2.0"