Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
| Author | : | |
| Rating | : | 4.92 (732 Votes) |
| Asin | : | 1138090387 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-09-05 |
| Language | : | English |
DESCRIPTION:
This book specifically shows:CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics can help organizations not only to better develop, sell and market their offerings, but to transform their organizations altogether.. This book delivers a set of new ideas, frameworks, evidence and even approaches adapted from other disciplines on how to administer, wield and understand the value of information. They report to the board on the health of their workforce, their financials, their customers and their partnerships, but rarely the health of their information asset