Sun Ascendant: A History of Sun Life of Canada
| Author | : | |
| Rating | : | 4.21 (884 Votes) |
| Asin | : | 0773520406 |
| Format Type | : | paperback |
| Number of Pages | : | 680 Pages |
| Publish Date | : | 2018-01-07 |
| Language | : | English |
DESCRIPTION:
It represents the highest standards of historical scholarship, richly enhanced by constantly introducing other dimensions of corporate development such a technology, corporate culture, and the crucial interaction of the company, its product, and the society it serves." Duncan McDowall, Department of History, Carleton University "Profoundly well researched the best history of a Canadian financial institution written to date. There is no other book that comes close to it in terms of competence and breadth. Sun Ascendant is a major contribution to business history, both in this country and internationally." Ben Forster, director, Public History Program, and chair, Department of History, University of Western Ontario. "Sun Ascendant will set the bench mark
Mussio puts issues such as regulation, foreign ownership, social insurance, and national unity into a fresh perspective across the span of over a century. He shows how, by the early twentieth century, the company's dramatic national and international expansion had made it one of the largest life insurance companies in the world. Mussio's examination of this major international life insurance company fills a conspicuous gap in our understanding of Canada's economic and business development.. Sun Ascendant offers extensive insights into the Canadian financial sector and its relationships, uncovering the many ways in which Sun Life managers were both shaped by their environment and exerted control over their company's destiny. Mussio draws on vast public and private archival sources in Canada, the United States, and the United Kingdom. He examines Sun Life and the Canadian financial sector in the context of international markets, government-industry relations, managerial strategy and corporate culture, and provides a wealth of new information about Canadian economic and political life along the way