The Halo Effect: and the Eight Other Business Delusions That Deceive Managers
| Author | : | |
| Rating | : | 4.91 (612 Votes) |
| Asin | : | 1476784035 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2014-02-25 |
| Language | : | English |
DESCRIPTION:
"Wonderful Addition to Any Manager’s Bookshelf" according to Brad A. Clark. The Halo Effect: and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig and published in 2007 by Free Press is a business management book critical of much popular thinking in the business world related to what makes a company successful. The title is taken from the term coined by the psychologist Edward Thorndike regarding cognitive biases where a person’s overall opinions are formed by a narrow range of data.Rosenzweig outlines nine delusions often perpetuated in the business world via popular books and journalism. He argues that business success is far more complex than popu. "the author discusses eight “delusions” that are often at the root of poor analysis. It is a fact that the business" according to Chris Honan. We are a group of three MBA students who read this book and are giving this review as a part of a class assignment. We chose the Halo Effect because the class we are taking is on Strategic Business Analysis and the Halo Effect seemed likely to present some interesting ways to interpret traditional business analyses.This book is essentially the observations of the author on how analysts, including those writing for business magazines and many business management books, fail to see through the biases (halos) created by a business’ financial success or failure. If a business is experiencing financial succ. Good to Great… it seems like every few years a “What leads to high performance in business?”This seemingly simple question is the basis of all business theory. It has sprouted an entire industry of managerial books, each promising an answer and implying that by following some basic rules, any manager can make their business succeed. We know the names: In Search of Excellence, Built to Last, What Really Works, Good to Great… it seems like every few years a new blockbuster book takes the management field by storm. And yet despite the praise, despite all of the research, why do companies still fail?The Halo Effect does not answer this que
This approach—focusing on strategic choice and execution, while recognizing the inherent riskiness of both—clarifies the priorities that managers face.Brilliant and unconventional, irreverent and witty, The Halo Effect is essential reading for anyone wanting to separate fact from fiction in the world of business.. Central among these delusions is the Halo Effect—the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes—clear strategy, strong values, brilliant leadership, and outstanding execution. With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today’s mo
Comments to the author can be sent to Phil@The-Halo-Effect.Visit The-Halo-Effect to download a user’s guide to The Halo Effect for your company or classroom, or to join a discussion forum about delusions in the business world. He is a native of Northern California. . Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his PhD from The Wharton School,
Mega-selling books like Good to Great, Rosenzweig argues, are nothing more than comforting, highbrow business fables. From Publishers Weekly This tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance. (Feb. Consultants, journalists and other pundits tap scientifically suspect methods to produce what he calls "business delusions": deeply flawed and widely held assumptions tainted by the "halo effect," or the need to attribute sweeping positive qualities to any company that has achieved